6 Customer Support Hacks For the Long-term Success in Business
The companies that succeed and continues to grow, while those that don’t. There is a significant difference between both of them i.e. one knows how to grab customers and maintain it, while the other doesn’t know. As it’s a fact the more customers you can keep and continue to sell to. There are chances that you are more likely to grow and achieve your business goals.
It has been observed that investment in customer acquisition is much higher as compared to the investment in retention. Therefore, when a company sells to an existing customer it is 6-7 times cheaper. This comes as the biggest challenge for the companies that in order to gain new customers they fail to effectively address the need to retain those customers that they already have. Bear with us as we are going to tell you 6 customer hacks you should implement for the long-term success of your business.
- Up-sell and cross-sell
On its own, a customer support interaction is not a sales opportunity, the first duty that comes when a customer contacts you is to solve their problem and make them happy. In order to sell in a support situation, there are two conditions that need to be true. First, the customer needs to be happy with you.
Secondly, the customer has to have an unmet need that you can help with. The key point that needs to be remembered is never trying to sell to a customer who doesn’t need it and also not to sell anything to an angry customer. Your priority must be to provide awesome support. Once this task has been done, it will make it easier for you to do more for your customer.
- Understand and empathize with the customer
Being an empathy means that you are able to understand that how your customer is feeling. If we take the example there are best UAE web design services by Go Up, they make sure that the site is visible and the customers are easily able to access it if there is any query or problem they are facing. You can seek help from them in order to make your business grow and provide better customer support.
Also, the point that you need to adapt in your customer support is empathy. Try to see the problem of your customers through their eyes and imagine how it would make them feel. It is a significant skill as it would make the customer more receptive if they believe they are being understood.
- Positive language is the key
For instance, you are trying to solve an issue of a customer try using positive language as it would take the stress away. There is power in words and it can help in building trusting relationships with the customers.
Using the future tense is also positive as it would not make the customer dwell on the customer’s past issues. The other point that needs to be kept in mind is to be authentic, memorable, positive, and to stay and calm and positive no matter how bad the situation is.
- Address your customers with personalized messages
If a customer signs up for the free trial or purchases your product. Make sure to address yours with a personalized email. However, it’s right that automated onboarding sequences are great to help the users to become more familiar with the product. Yet they are far from personal and they don’t attract the customers the way a personal message can.
When a customer comes to your site and signs up or sends an inquiry, always reach out personally to ask that in what way you can help them. Even if the customers don’t take up your offer they would definitely appreciate the gesture.
- Give rewards to the most profitable customers
There are always some customers that are loyal to the company. You can take out information of them that what accounts are most profitable. You can call them your VIP customers, as having knowledge that which customers bring the most revenue would allow you to allocate your time and resource efficiency.
Also, it will give you the opportunity to increase your chances of cross-selling or up-selling. Like for example, you have a number of incentives that you have to give away. It can be used here to reward you VIPs, in order to increase their loyalty towards the company.
- Attract customers with special offers
Try to know your customers better by viewing their purchasing history, and determine that what type of offer would attract them. This will assist you to grow your small business and the point behind this strategy is to find ways to revive their interest and convert it into actual purchase. It can be offered with some special discounts or added value for your product.
Take out the list of customers that have subscribed to your newsletter but haven’t bought anything for quite some time. It would let you know which customer is actually interested in your product. Give them special offers deals or discounts on a new product and let them know that you care about them.
Signing it off your existing customers is a great chance to increase your profits, as they believe in you and more likely to buy from you, as compared to other people. The customer support hacks that are mentioned above would significantly help you in retaining your customers and also attracting new ones. Implement all these in your business to make your business grow and achieve long-term success in no time.