Why a Good Conclusion is Important in Content Writing

Content writing

What is the toughest part of a paper in content writing? For most people coming up with a conclusion is hard. You may spend a good deal of time perfectly writing the rest of the paper and end up treating the conclusion as an afterthought. That will only lead to reader apathy. If you end your writing with a poor conclusion, an otherwise well-curated paper falls apart.

The best articles have a great finish with the conclusion being one of the most powerful features of the article. Writing a great conclusion is not complicated. In this article, we will discuss the importance of a good conclusion in content writing.

The conclusion needs to answer the question “so what?”

Your article has a subject of discussion or a message you would like passed across to your audience. Thus, you should state why your article is relevant to your readers. Make the message the most significant of your conclusion to highlight its importance. The best way is to ask yourself, “so what?” What is the relevance and importance of the information I want to share?


A conclusion offers a summary of your ideas and arguments. However, do not just sum up all your work. Tie up your arguments in synthesis to show how they fit together. Your conclusion should make the message hit home. A great in conclusion synonym to use is in summary.

Panning out to the horizon

Your closing argument should provoke the reader to think about other issues associated with the main theme. This gives your audience more to ponder after reading your article. It is a useful technique for articles that are part of a series.  It offers persuasion for your readers to come and learn more information in the future.

Question attitudes and thoughts

At the end of your writing, you should make a point to provoke your readers’ thoughts. Questioning their attitude, beliefs, popular opinion, and behavior leads them to a state of critical thinking. It comes about as they try to figure or whether their believes are right or justified.

Provide a call to action

A good conclusion suggests to the reader what to do with the information they have acquired from your writing. Give your audience a little direction and inspiration to pursue, advocate, or change the issues discussed in your article. For example, you may write an article on how to write a persuasive essay. A good call to action would be to ask your reader to read on how to title a persuasive essay.

Give the benefit of a disclaimer

A disclaimer offers clarification to make sure your audience takes the intended message from your written content. Do this for controversial topics, hazardous products, arguments with different legal interpretations, etc.

Ensure a full circle

The introduction of any writing is often found with open-ended questions, anecdotes, and allusions to the subject matter. When your conclusion is inspired by your introduction you give your audience a sense of closure. It makes your article establish completeness in the eyes of the reader.

Connection with the reader

For technical and complicated subjects, the tone of your article may sound rigid. The conclusion is an opportunity for you to warm up to your readers and establish a connection. You may add a few personal comments on the topic under study to make the article sound more human. This brings out who you are to your audience. However, do not make the end of your article sentimental, it may discredit the information discussed therein.


An externalizing conclusion presents ideas that are indirectly related to your thesis or subject of study. These types of conclusions are effective in building on new ideas to your topic. They get your reader to think in a new direction about the effects of your topic.

Offers a chance for comparison

For articles containing two or more elements, a good conclusion offers an opportunity for you to offer comparison. The comparison can be between two elements or several elements with one element. You may need to prove the best alternative between the elements. This could also be useful for a persuasive essay to influence your audience to agree with you.


This type of conclusion offers a direct course of action. It is important in advisory writings where your audience needs to be addressed on what to do. These could be useful in medical, counseling, and consultation writings. The recommendation does not have to be explicit and can sometimes be implied.

Fulfill essay structure

The structure of an essay contains the introduction, body, and conclusion. The introduction presents the thesis statement or the purpose of the argument. The conclusion, on the other hand, proves whether the thesis statement has been answered within the body’s arguments.

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